Dual Study Program in Business Administration – Retail (Focus on Sales) (Duale Hochschule Gera-Eisenach) starting 01.10.2027

Business fundamentals, marketing, and sales Human resources management Finance, accounting, and controlling You will learn the basics of sales and merchandise presentation. You take on responsibility in projects and processes. You gain first leadership experience and learn to motivate and lead teams.

• Business fundamentals, marketing, and sales
• Human resources management
• Finance, accounting, and controlling
• You will learn the basics of sales and merchandise presentation.
• You take on responsibility in projects and processes.
• You gain first leadership experience and learn to motivate and lead teams.

• A good (subject-specific) higher education entrance qualification (Abitur)
• Good comprehension skills and interest in business topics
• Good oral and written communication skills
• Customer and service orientation
• Strong communication skills and openness to change
• Team spirit, motivation, and reliability
• Good English skills are an advantage