Generative Engine Optimization Intern

During this BMW Group internship, you help establish the GEO Center of Competence and improve content for AI search and answer systems. You work across marketing, technology, content and international collaboration. The full-time internship lasts six months and starts no earlier than February 1, 2027.

• Help establish and develop the GEO Center of Competence, from organizing relevant topics to preparing specific recommendations.
• Help analyze how BMW brands, products and topics appear in large language models and AI search systems, and identify opportunities for improvement.
• Help develop standards, guides, presentations and documents to support decisions for website teams, brand management, communications/PR and international regions and markets.
• Support market, competitor and trend analyses covering generative AI, AI search, SEO, content and digital brand presence.
• Help define and evaluate suitable KPIs and establish monitoring and reporting.
• Prepare workshops and coordination meetings with internal stakeholders, document results and help implement agreed actions.
• Actively contribute your perspective and ideas and help complete individual work packages.

• Studying marketing, communication studies, media management, business administration, business information systems, data/AI or a comparable subject, ideally in the second half of a bachelor's degree or in a master's program.
• Initial practical or project experience in digital marketing, SEO, content, web, analytics, generative AI or strategic consulting, for example through an internship or university projects.
• A good basic understanding of how digital content, search engines and data analysis work together; experience with GEO or AI search is an advantage.
• Structured and analytical thinking, with the ability to explain complex topics clearly and put KPIs into context and interpret them.
• Good PowerPoint and Excel skills; experience with analytics, SEO or AI tools is an advantage.
• Curiosity, willingness to learn and a desire to help shape a new field rather than simply observe it.
• Confident communication in German and English and comfort working in an international environment.