Student CLAAS Inside Global IT - Marketing Applications

Create and optimize email marketing campaigns to improve customer communication Analyze and interpret data to measure the effectiveness of marketing measures and identify optimization potential Support the integration and management of CRM data for personalization of marketing activities Collaborate with various teams to ensure consistent and efficient implementation of marketing strategies Support training of end users and creation of documentation for marketing applications Participate in agile portfolio & project management Analyze and conceive requirements as a basis for creating user stories in the product backlog.

• Create and optimize email marketing campaigns to improve customer communication
• Analyze and interpret data to measure the effectiveness of marketing measures and identify optimization potential
• Support the integration and management of CRM data for personalization of marketing activities
• Collaborate with various teams to ensure consistent and efficient implementation of marketing strategies
• Support training of end users and creation of documentation for marketing applications
• Participate in agile portfolio & project management
• Analyze and conceive requirements as a basis for creating user stories in the product backlog.

• Ongoing studies in business informatics, computer science, business administration with a focus on computer science or a comparable course of study with IT relevance
• First experience with marketing tools, ideally also with Salesforce Marketing Cloud
• Terms like HTML/CSS, JavaScript or Angular are not foreign to you
• Enjoy actively contributing your own ideas and working with an international environment
• Structured way of working and analytical skills, even with complex interrelationships
• Very good German and English skills, both written and spoken.