Dual Study Program Business Administration – Retail (B.A.) 2027

Dual study program in Business Administration – Retail at a dm store in Augsburg. You get to know everyday life in the dm store, advise customers and combine practice with lectures at the Baden-Württemberg Cooperative State University in Karlsruhe. The program lasts 3 years, from 01.10.2027 to 30.09.2030.

• Getting to know everyday life in the dm store: overview of processes and tasks in the dm store and actively shaping the workflows
• Advising customers: individual advice with awareness of the range and trends
• Understanding business topics: analyzing processes and key figures and deriving measures from them
• Gaining theoretical knowledge: practice-oriented lectures at the university, from retail marketing and e-commerce to controlling and personnel development and digital transformation in retail
• Working independently: taking on responsibility early and contributing skills in projects

• General university entrance qualification, university of applied sciences entrance qualification with a passed general study aptitude test (Delta exam), or a special qualification for working professionals with a passed aptitude test