Dual Study Programme Business Administration Retail (B.A.) 2027

Dual study programme in Business Administration Retail (B.A.) in a dm store in Bad Homburg v. d. Höhe, combined with lectures at the Baden-Württemberg Cooperative State University in Karlsruhe. Full-time (37.5 hrs/week), study duration 3 years.

• Get to know everyday work in the dm store and actively help shape processes.
• Advise customers individually.
• Analyse business processes and key figures and derive measures.
• Gain theoretical knowledge at the university, e.g. retail marketing, e-commerce, controlling, personnel development and digital transformation.
• Work independently and take on responsibility in projects.

• General university entrance qualification, advanced technical college entrance qualification with a passed general aptitude test (Delta exam), or a special qualification for working people with a passed aptitude test.