Dual Study Programme in Business Administration and Retail (BA), 2027, in 53639 Königswinter

This dual study programme in business administration and retail combines practical work at the dm store in Königswinter with study at Baden-Württemberg Cooperative State University in Karlsruhe. You learn about daily store operations, customer advice and business processes, and take responsibility early. The three-year programme runs from 1 October 2027 to 31 July 2030 and involves 37.5 hours per week.

• Learn about daily life at a dm store: You gain a broad overview of the processes and tasks in your store and actively help shape how things work.
• Advise customers: Using your communication skills and knowledge of the product range and latest trends, you give customers individual advice and answer their questions.
• Understand business topics: You learn to analyse processes and business figures and use them to identify suitable actions.
• Gain theoretical knowledge: At university, practical lectures combine business basics with topics relevant to the future. You build a broad understanding of retail, from retail marketing and e-commerce to management accounting, staff development and digital change in retail.
• Work independently: You take responsibility early and contribute your skills and strengths to projects.

• A general university entrance qualification, a university of applied sciences entrance qualification with a passed general study aptitude test (Delta exam), or a special qualification for working professionals with a passed aptitude test.
• You enjoy organising daily activities, taking responsibility and keeping the most important things in view.
• Show in your application how you want to bring your personality, strengths and interests to your studies, and send your CV and latest school report.