Marketing Manager Media / Brand Communication

Development and management of integrated media and marketing communication concepts for consistent brand presence, creation of target group profiles, design and optimization of campaigns, content strategies, orchestration of touchpoints, project management for digitalization initiatives, coordination of MarCom activities and agencies, monitoring of KPIs and reporting.

• Development and management of integrated media and marketing communication concepts for consistent brand presence across all channels
• Creation of comprehensive profiles for various highly specialized target groups (personas)
• Design, management and optimization of campaign strands along the decision journey
• Definition of content strategies and operational implementation with stakeholders including evaluation and optimization
• Orchestration of relevant touchpoints on paid and owned channels for efficient media implementation
• Project management for digitalization initiatives in marketing
• Coordination of MarCom activities including campaigns and external agencies, conducting data and market analyses and deriving recommendations
• Monitoring and analysis of relevant KPIs, creation of regular reports and continuous performance improvement

• Successfully completed degree in Marketing, Communication, Media, Business Administration or equivalent academic qualification
• At least 5 years professional experience in Media Management or Brand Communication in financial or agency environment, solid experience in implementing and managing cross-media campaigns
• Digital competence in project management, deep understanding of data-driven and multi-channel marketing strategies, confident handling of communication and analytics tools as well as AI applications, initial experience with GEO
• Strong analytical and data-driven working skills, presentation skills and creation of reports and recommendations
• Very good German and English written and spoken, complemented by communication strength