Dual Study Program in Business Administration and Retail Management

This dual study program at Marktkauf combines classes at DHBW Heilbronn with practical experience in food retail. It lasts six semesters and leads to a Bachelor of Arts. Subjects include business administration, economics, mathematics, retail marketing, digital technology in retail, human resources and staff management. Elective modules allow further specialization.

• Learn about the different areas of retail, from product displays and customer advice to store organization and staff management
• Work on business processes, analyze key figures and learn about the connections between stores, logistics and administration
• Help shape the product range and learn how sales promotions are planned and carried out
• Contribute ideas, support organizational tasks and gain initial leadership experience, for example by covering for staff on holiday
• Alternate every three months between DHBW Heilbronn and the Marktkauf store to connect classroom learning with practical experience on site

• School qualification: Abitur or a university of applied sciences entrance qualification with good grades
• Interest: Enthusiasm for food retail and how businesses work
• Personal manner: Confidence, an outgoing manner and enjoyment of working with people
• Commitment: Initiative, willingness to work hard and a reliable approach to work
• Team spirit: Enjoyment of teamwork and willingness to take responsibility