Dual Study Programme Business Administration, Retail Management 2027

In the practical part of the programme you work on tasks such as goods receiving, product presentation, customer conversations and business processes. You gradually prove your leadership skills and, after your studies, you are ready for a responsible position, for example as department head or deputy store manager in retail. Duration: 3 years with alternating theory and practice phases. Degree: Bachelor of Arts (Business Administration) specialising in retail. DHBW locations to choose from: preferably Karlsruhe, alternatively Mannheim, Stuttgart, Heilbronn or Lörrach. Practice phases take place in EDEKA stores of EDEKA Südwest.

• Goods receiving and storage: you learn everything about proper storage and care of goods, check deliveries and put goods into storage
• Advertising and sales promotion: you develop creative concepts for product presentation and conduct sales conversations independently
• Analysis: you analyse data from the merchandise management system and calculate relevant key figures
• Processes in the store: you help with ordering goods for the store
• Store organisation: you assist with staff scheduling in your store and coordinate employees

• As an admission requirement you need university entrance qualification (Abitur/Fachabitur)
• You love food as much as we do
• You have a good grasp of logical topics
• You are interested in business processes
• You can organise yourself independently
• You are highly motivated and happy to show commitment