Dual Study Business Administration – Retail Management - 2027

In the practical part of your dual study program you dive directly into the exciting processes of retail. You are not just there, you are right in the middle: from goods receipt and storage to creative product presentation to active sales talks and business management tasks – you take responsibility and develop step by step into a manager.

• Storage and goods maintenance: You ensure proper storage and care of goods, check deliveries and store them
• Product presentation & sales: You develop creative concepts for product presentation and conduct independent sales talks
• Key figure analysis: You analyze data from the merchandise management system and derive important business key figures
• Merchandise disposition: You support the planning and control of goods flow in the market
• Personnel planning: You accompany personnel deployment planning and actively coordinate the team on site

• School diploma: As an admission requirement you need the university entrance qualification (Abitur/Fachabitur)
• Foodie: You love food just as much as we do
• Logical thinking: You have a good understanding of logical topics
• Business administration: You are interested in business processes
• Organizational talent: You can organize yourself independently
• Commitment: You are motivated and like to show initiative