Dual Study Program in Retail (Bachelor of Arts) 2027

The three-year dual study program combines comprehensive theory with practical experience and prepares you for a responsible position in sales. The theoretical phases take place at various dual universities or vocational academies, while the practical phases are completed in different Lidl stores.

• You combine theory and practice in the three-year dual study program and prepare for a responsible position in sales
• During the theoretical phases, you study retail marketing, finance and human resources management
• During the practical phases, you learn key processes from stocking and product presentation to merchandise planning and ensuring quality, freshness and cleanliness
• You focus on employee leadership, key figure analysis and implementing store concepts

• Abitur or a university of applied sciences entrance qualification with completed theoretical and practical components, plus good grades in mathematics, German and, where applicable, economics
• A committed approach to work and interest in the dynamic world of retail
• Enthusiasm, determination and a high sense of responsibility
• Strong communication skills and an entrepreneurial mindset
• Independence combined with strong teamwork skills
• Reliability and flexibility for mobile assignments within your region