Mandatory Internship Digital Marketing & Sales Track-and-Trace

Mandatory internship in digital marketing and sales in the context of Industry 4.0. You dive into the world of track-and-trace solutions and help shape how Bosch positions its products on the market. The internship is only possible as a mandatory internship under the study and examination regulations.

• Maintain and update websites, publish news, and optimize content and landing pages
• Use web analytics to measure the success of digital measures and improve search engine rankings (SEO) and local visibility (GEO)
• Support creation of content for the LinkedIn channel and design graphics, images and renderings for marketing materials; optimize social media crisis management and other content processes
• Contribute to developing and implementing marketing and sales strategies, plan trade fairs and regularly analyze the competition
• Coordinate customer appointments, events and trade fair appearances, and support the sales back office with lead validation
• Take over project management for your own marketing or sales project and coordinate collaboration with external agencies

• Studies in eCommerce, (digital) marketing, media management, (business) informatics, (technical) sales management or comparable
• First experience in digital marketing & analytics or a related field; knowledge of generative AI tools and writing prompts
• Quick grasp of topics, and a communicative, independent and motivated way of working
• On-site presence is required
• Fluent German and English
• Enrollment at a university