Required Internship Online Marketing – Content Creation & Performance

Become part of the marketing team for stationary hydrogen technologies at Bosch Hydrogen Energy. During the internship you will work in a varied field in online marketing, at the intersection of content, performance and data-driven marketing. Start from February 2027 or by arrangement, duration 6 months (only as a required internship under the study regulations).

• Independently create texts, graphics and communication materials for the website, social media and newsletters, including with Canva and Adobe Creative Cloud tools
• Support the maintenance and development of the website in the content management system FirstSpirit and help improve visibility in search engines and AI tools (SEO and GEO)
• Analyze the performance of channels and campaigns using KPIs, prepare results in reports and derive optimization measures
• Identify and analyze relevant target groups and potential customers, including with LinkedIn Sales Navigator and LinkedIn Campaign Manager
• Help build and optimize the lead journey, from digital capture of trade fair and website contacts through connection to the CRM system (Salesforce) to handover to sales
• Observe trends in digital marketing and competitor activities and derive ideas for new formats
• Coordinate with internal stakeholders, external agencies and service providers and prepare briefings
• Independently take on smaller content and analysis projects and support the team in day-to-day operations

• Studies in marketing, digital marketing, communication, media, economics, graphic design or comparable, with the basic studies completed
• Confident with MS Office (especially Excel and PowerPoint); first insights into content creation, social media, analytics tools or CRM systems are an advantage; basic knowledge of Canva or the Adobe Creative Cloud and of SEO is desirable
• Analytical thinking and a good sense for design, language and storytelling; creative, structured, good with numbers, proactive and reliable; able to derive concrete recommendations from data
• Interest in digital trends, in preparing complex topics for different target groups and in linking marketing and sales
• Business-fluent German and English
• Enrollment at a university