Onsite Marketing Manager

Popken Fashion Group is seeking an Onsite Marketing Manager in Rastede to improve its online shop through testing, personalised content, customer segmentation and close work with CRM, email marketing and shop development teams.

• Design and technically set up A/B and multivariate tests, then use the results to improve our online shop.
• Develop segmentation and personalisation rules and manage personalised and segmented content and recommendations.
• Deliver personalised customer discounts throughout customer journeys and connect them with other customer data platform measures.
• Actively improve conversion rates and continuously develop our online shop and relevant features.
• Analyse completed tests, present the results clearly and recommend specific actions.
• Occasionally build landing pages and maintain content in our content management system for different brands and countries.
• Ensure the quality of all relevant content and work closely with the CRM and email marketing teams and shop development.

• Completed degree in Business or Economics, Marketing, or comparable qualifications
• Experience maintaining websites and personalising and segmenting content using content management systems
• A very careful approach to work
• Strong attention to quality and excellent time management
• An independent approach and a high level of reliability
• Strong technical understanding of HTML, CSS and JavaScript