Dual Study Program (B.A.) Business Administration, Specialization in Sales, Starting 1 October 2027

The dual study program combines business theory with practical work in sales. You will learn the basics of business administration, marketing, sales, human resources management, finance and accounting, and controlling.

Learn the fundamentals of business administration, marketing, and sales; study human resources management, finance, accounting, and controlling; learn the basics of sales and product presentation; take responsibility for projects and processes; gain initial leadership experience and learn to motivate and lead teams.

Good university entrance qualification; strong comprehension skills and interest in business topics; good spoken and written communication skills; customer and service orientation; strong communication skills and openness to change; team spirit, motivation, and reliability; good English skills are an advantage.

Above-tariff salary of €1,650 in the first year, €1,750 in the second year, and €1,950 in the third year; tuition fees covered; travel allowance; holiday and Christmas bonuses; corporate benefits; fitness and health programs; structured onboarding; personal and professional development; 30 days of leave; strong prospects for a management position.