Crop Business Lead

Lead the business strategy for assigned crops, turning insights into the market, customers and competitors into portfolio, positioning, investment and demand generation decisions that support profitable, sustainable growth. Align teams around crop priorities, define short and medium term sales and marketing plans, and ensure their delivery to meet sales, market share and profitability targets.

• Analyse the dynamics, size, trends, challenges, customers and competitors of assigned crops, identifying opportunities and priority segments. Develop the country crop plan with a 1 to 3 year outlook, setting growth priorities, expected market share and strategic directions for sustainable business development.
• Determine the role of each solution within priority crops and segments, defining its positioning, unique value proposition and investment priorities. Manage the portfolio lifecycle, considering new products, replacements, cannibalisation, product withdrawals, inventories and other factors affecting competitiveness and profitability.
• Turn the crop strategy and portfolio value propositions into campaigns, programmes and activities that build awareness, preference and adoption. Define demand generation investments and activities, including samples, field days, events and other initiatives, setting audiences, objectives and expected results.
• Work with Market Development and Communications to build clear, distinct value propositions for priority products. Define what to communicate, to which segments, through which channels and with which messages, ensuring consistency between technical evidence, growers' needs and economic or commercial benefits.

• Degree in Agronomy, Business Administration or a related field
• Experience in roles with similar responsibilities
• Crop management experience
• Negotiation and account management skills