Dual Bachelor’s Degree Program in Business Administration - Sales Specialization

Three-year dual bachelor’s degree program in business administration with a focus on sales, combining theory at DHBW Heilbronn with practical phases in the sales cluster at the DPD site. The program combines theory and practice and leads to an IHK qualification.

• Learn the skills of a business administrator specializing in sales
• Gradually take on sales-related tasks, processes and analyses
• Contribute to sales projects and independently handle operational tasks
• Analyze and improve business processes and prepare reports and decision documents
• Apply knowledge of sales management, customer management, market analysis, sales controlling and negotiation techniques
• Work on case studies and projects
• Work closely with a mentor and build a professional network through company events, trade fairs and networking meetings

• General university entrance qualification or university of applied sciences entrance qualification with good to very good grades
• Good knowledge and grades in mathematics, German, English and business studies
• Initial experience through internships or working-student roles in business administration or sales is an advantage
• Strong communication skills and confident, customer-oriented manner
• Analytical thinking
• Persuasiveness and enjoyment of presenting ideas
• High initiative, teamwork and organizational skills
• Class B driving license