Apprenticeship as a Retail Specialist

You will learn the daily business of retail, from purchasing and sales to marketing, customer advice and service. You will also gain knowledge of business administration, marketing, work organization, accounting, human resources, logistics and sales. The training combines practical experience with two qualifications: retail salesperson and retail management specialist.

You will plan and organize sales, procure goods and ensure their availability, present products, deliver services, analyze business figures, advise customers, lead employees and manage business processes. You will also learn about purchasing, sales, marketing, customer service, procurement, warehousing, accounting and human resources.

University entrance qualification, Abitur or university of applied sciences entrance qualification with good grades; determination and commitment; quick comprehension and independence; ability to work in a team and flexibility; negotiation skills; sense of responsibility; enjoyment of customer contact; interest in business administration; pleasant manner and well-groomed appearance.

Practical alternative to a business administration degree; two qualifications; strong prospects as future management talent; opportunity to take on a responsible position directly or become a branch manager; additional projects, for example in sales promotion.