Dual Study Programme in Business Administration and Retail Management

This dual study programme at Marktkauf combines practical experience in food retail with study at DHBW Heilbronn. It lasts six semesters and leads to a Bachelor of Arts. Subjects include business administration, economics, mathematics, retail marketing, digital technology in retail, human resources and staff management.

• Learn about daily store operations: You learn about the different areas of retail, from product displays and customer advice to store organisation and staff management.
• Understand business operations: You work with business processes, analyse key figures and learn how the store, logistics and administration connect.
• Help shape the product range: You explore the wide product range, help choose products and learn how sales promotions are planned and carried out.
• Take responsibility: You contribute your own ideas, help with organisational tasks and gain your first management experience, for example by covering for staff on holiday.
• Connect theory and practice: You alternate every three months between DHBW Heilbronn and your Marktkauf store, combining what you learn with practical experience on site.

• School qualification: Abitur or a university of applied sciences entrance qualification with good grades
• Interest: Enthusiasm for food retail and how businesses work
• Personal manner: Confidence, an outgoing manner and enjoyment of working with people
• Commitment: Initiative, willingness to work hard and a reliable approach to work
• Team spirit: Enjoyment of teamwork and willingness to take responsibility