Dual Study Programme: Business Administration – Retail Management – 2027

In the practical part of your dual study programme you dive directly into the exciting processes of retail. You are not just present, but right in the middle: from goods receipt and storage through creative product presentation to active sales talks and business management tasks – you take responsibility and develop step by step into a manager.

Storage and merchandise care: You ensure proper storage and care of goods, check deliveries, and store them. Product presentation & sales: You develop creative concepts for product presentation and conduct independent sales talks. KPI analysis: You analyse data from the merchandise management system and derive important business indicators. Merchandise planning: You support planning and control of goods flow in the store. Staff planning: You assist with personnel deployment planning and actively coordinate the team on site.

School-leaving certificate: You need a higher education entrance qualification (Abitur/Fachabitur) as an admission requirement. Foodie: You love food just as much as we do. Logical thinking: You have a good understanding of logical topics. Business administration: You are interested in business processes. Organisational talent: You can organise yourself independently. Commitment: You are motivated and show willingness to perform.

Benefits and additional perks vary depending on the market or training company.