Commercial Intelligence Analyst B2B

Job mission: As a Commercial Intelligence Analyst B2B, your mission will be to contribute to the optimization of the operations of the digital platforms of the Commercial and Marketing process for the industrial segment through data analysis and the development of indicators, with the objective of increasing NPS and generating qualified leads. Your impact: Manage industrial customer information in Salesforce, handle incidents, update rates and generate reports, ensuring data integrity and confidentiality. Analyze data, trends, behaviors and needs of customers and prospects to support strategic decisions and detect business opportunities. Monitor the Digital Marketing strategy, optimizing and adapting actions according to results obtained for lead generation. Implement the communication strategy of the My Company Account Portal through content creation and monitoring and analysis of results to encourage its adoption and use.

• Manage industrial customer information in Salesforce, handle incidents, update rates and generate reports, ensuring data integrity and confidentiality.
• Analyze data, trends, behaviors and needs of customers and prospects to support strategic decisions and detect business opportunities.
• Monitor the Digital Marketing strategy, optimizing and adapting actions according to results obtained for lead generation.
• Implement the communication strategy of the My Company Account Portal through content creation and monitoring and analysis of results to encourage its adoption and use.

• Education and Experience: Bachelor's degree in Marketing, Engineering
• 2 years of experience in roles equal to the position and 4 years of total work experience.
• Technical Skills: Advanced handling of Excel and Power BI; extraction, cleaning, manipulation, graphical representation and analysis of data; dashboard development, key performance indicator analysis and knowledge of statistics. Knowledge of CRM Salesforce, Marketing tools and technologies, market research and interpretation of Google Analytics, Google Ads and SEO metrics.
• Key Competencies: Organization, analytical capacity, creativity, proactivity, effective communication, research, efficiency and empathy.