Internship Advocacy Management

About this Position What you´ll do

• Support the development and execution of Brand Advocacy strategies for leading Henkel Consumer Brands in Germany
• Coordinate influencer marketing campaigns from briefing and creator selection to reporting and evaluation
• Identify, screen and engage relevant influencers, creators and brand advocates across different social platforms
• Support community management activities and help foster authentic consumer engagement around our brands
• Monitor social media trends, emerging platforms and cultural conversations to identify new advocacy opportunities
• Analyze campaign performance and derive actionable insights using social listening and reporting tools
• Collaborate closely with internal teams including Brand Marketing, Media, PR, Consumer Service and E-commerce
• Support the planning and execution of advocacy events, creator activations and brand experiences
• Help manage agency relationships and ensure smooth project coordination across stakeholders
• Contribute to the continuous development of Henkel's Advocacy & Community Management approach

• Student currently enrolled in Business Administration, Marketing, Communication, Media Studies or a related field
• First experience with social media, influencer marketing, community management or digital marketing is a plus
• Strong written and verbal communication skills in German and English
• Good knowledge of Microsoft Office, especially PowerPoint and Excel
• Analytical mindset with the ability to translate data into insights and recommendations
• Strong passion for social media, influencer marketing, consumer engagement and digital communication
• Curious about consumer trends, online communities and cultural developments
• Excellent organizational skills and ability to manage multiple tasks simultaneously
• Proactive, self-driven and eager to take ownership of projects
• Comfortable working in a dynamic, fast-paced and cross-functional environment
• Availability for a full-time internship at our headquarters in Düsseldorf, starting January 2027 for a duration of six months, ideally