Internship Brand Activation Management Laundry & Homecare EU

Support the European Brand Activation Team in developing holistic 360° activation concepts for Henkel Consumer Brands’ core brands across Europe

• Support the European Brand Activation Team in developing holistic 360° activation concepts for Henkel Consumer Brands’ core brands across Europe
• Conduct independent trend research and analyze consumer needs, media trends, activation approaches, and competitive activities
• Monitor and coordinate European activation campaigns, independently deriving cross-market insights and actionable recommendations
• Support the development of successful European activation plans to maximize brand impact throughout the entire consumer journey
• Manage creative agencies in the development of European activation toolkits and act as a key contact for influencer and media activation as well as national and international Brand Management teams
• Support the business in maximizing long-term strategies and developing recommendations for effective brand-country activation combinations

• Student who has successfully completed the first semesters of a degree in business administration, marketing, international business, or a related field
• Initial practical experience in project management, brand activation, or media management, gained through previous internships
• Advanced English language skills
• Proficient in MS Office applications, particularly PowerPoint and Excel
• Strong interest in trends and innovation, combined with a good understanding of digital touchpoints
• Willingness to work in cross-functional teams, with a reliable and collaborative working style
• Open and communicative personality, comfortable in a fast-changing environment, with a strong entrepreneurial mindset and networking skills
• Available for 6 months, starting February 2027