Dual Study Program - Bachelor's Degree in Business Administration - Digital Commerce Management - Sales & Aftersales for 2027

This three-year dual study program combines academic training at DHBW Karlsruhe with practical phases at HORNBACH's headquarters in Bornheim near Landau. The program leads to a Bachelor of Arts in Business Administration with a focus on Digital Commerce Management.

• Gain insights into new business models, modern technologies, digital processes and big data
• Help develop digital business and office processes
• Build the foundations for a future career in digital business administration
• Shape future sales and service processes, including AI-supported consulting and sales tools as well as complaints and returns processes
• Develop your professional future during the theory and practical phases

• Availability for three years
• General university entrance qualification or university of applied sciences entrance qualification
• Study aptitude test if applying with a university of applied sciences entrance qualification