Expert SEO/GEO

The best solutions emerge when different perspectives come together. Diversity is the key to achieving our vision of becoming an Experience Champion. We value diversity and promote equal opportunities and inclusion – become part of our team!

Shared responsibility with the SEO/GEO team for the optimal alignment of our websites and content for users as well as for classic and AI-powered search systems (Google, AI Mode, ChatGPT, etc.). Laying the foundation for our SEO/GEO strategy through keyword and prompt research, competitive and visibility analyses, and forecasts for our projects, plus ongoing updates to the team and stakeholders on results. Leading own projects from idea to launch – from technical optimization of large category and product pages through structured data and product feeds to content creation – in close collaboration with the SEO team, Marketing, Tech, international stakeholders, agencies, and other departments. Creating reports, monitoring all relevant SEO and GEO KPIs (visibility, rankings, traffic, revenue, and citations) and deriving conclusions and improvement proposals for our approach from the analysis of ongoing measures. Daily application of strong analytical and operational skills as well as project management competence, and regular knowledge sharing as an experienced team member. Working with common content management systems and SEO/GEO and analytics tools (Sistrix, Search Console, Screaming Frog, SEMrush, Writesonic, SST, etc.). Staying continuously up to date on current SEO/GEO trends, new Google updates, and the development of generative AI search, and proactively contributing new insights to the team.

Several years of experience in SEO/GEO and in optimizing large websites – ideally in an e-commerce/retail environment. Practical experience in both classic and AI-powered search, plus knowledge of optimizing content for Google, ChatGPT, etc. Strong affinity for numbers with the ability to derive sound decisions from them. Very good knowledge of technical SEO and accustomed cross-departmental collaboration with Tech, Marketing, Category Management, and international stakeholders. Experience with common SEO/GEO tools (Search Console, Sistrix, SEMrush, Screaming Frog) and ideally first touchpoints with GEO monitoring tools like Writesonic. Strong coordination, communication, and assertiveness skills and a structured way of working in a dynamic environment. Commitment, initiative, and creativity in problem-solving, plus enthusiasm for delving into new SEO/GEO trends. Business-fluent German and English skills.