Senior Social Media Manager Executive & Corporate Communications

Corporate Communications strengthens the perception of our company - We develop narratives, advise leaders, accompany transformations, manage reputation-relevant topics, and drive AI-supported communication solutions. In doing so, we think communication holistically: external and internal, strategic and operational, local and international, human and technology-driven. The best solutions emerge when different perspectives come together. Diversity is the key to achieving our vision of becoming an Experience Champion. We value diversity and promote equal opportunities and inclusion – become part of our team!

Social Media Management & Content Creation: Responsibility for the conception, control, and further development of social media communication in the corporate context. Development of relevant topics and formats with a view to reach, engagement, and reputation. Social Media Positioning of the CEO: Support in the strategic and operational development of the Group CEO's social media presence, especially on LinkedIn. Development of topic architectures, storylines, and content formats that effectively combine personality, corporate strategy, and thought leadership. Active identification of topics and communication occasions as well as support during content production. Support CEO Communications & Executive Positioning: Participation in the international positioning of the Group CEO and other leaders. Support for thought leadership concepts, proactive topic setting, and preparation of interviews, media talks, talking points, speeches, and presentations. Translation of strategic corporate content into relevant and understandable communication formats. Communication Employee Experience: Support for internal and external communication of the HR department and positioning of the Chief People Office. Management and further development of social media activities, especially the LinkedIn presence, as well as support for interviews, media work, and reputation-relevant topics. Project and Stakeholder Management: Control of social media and communication projects with internal and external stakeholders. Close cooperation with the board, executive team, HR, marketing, and international communication teams. Coordination of external agencies and service providers and ensuring consistent 360° communication across relevant channels.

Strong social media expertise: Several years of experience in professional social media management, ideally in a corporate, corporate, or executive environment. Deep understanding of platform mechanics, reach logic, community engagement, reputation, and current social media trends. Strong content creation competence: Demonstrable operational experience in the development and production of social media content – especially video. Strong operational DIY mentality – especially in conception, production, editing, and distribution of video and social media formats. Experience in Executive & CEO Positioning: Experience in positioning leaders on social media and a good understanding of how personal positioning, thought leadership, and corporate communications interact. Corporate Communications understanding: Experience in Corporate Communications, Executive Communications, or Media Relations and understanding of reputation-relevant topics and communication in an international corporate or group environment. Strategic storytelling: Ability to translate complex corporate and strategy topics into relevant, understandable, and attention-grabbing stories and social media formats. Proactive working style: Sense for topics and trends, high self-initiative, speed, and professionalism. Instead of waiting for briefings, the focus is on independently recognizing communication opportunities and developing ideas. Networker mentality & 360° thinking: Enjoy working with different stakeholders and the ability to understand social media as an integral part of overall corporate communication. Willingness to be regularly present at the Ingolstadt location to ensure close personal exchange with top management and specialist departments. Negotiation-proficient German and English skills.