Working Student in Creative Copywriting
Original title: Werkstudent:in Creative Copy (m/
This job is at REWE Group. You apply to them, not to GoAusbildung.
Start Date
February 1, 2027
Sector
Marketing und Kommunikation
Salary
Competitive salary
Listing data as of November 13, 2026
About this Apprenticeship
Join the creative team in REWE Marketing's Creative Hub to develop brand communication for social media, video, points of sale and other channels. Contribute your own ideas and help create copy, concepts and campaigns that reach millions of people.
What You'll Learn
- Write creative copy for advertising across a wide range of online and offline channels.
- Base your work on a clear creative concept.
- Adapt existing content to suit the channel, format and audience, paying attention to tone, clarity and brand fit.
- Help develop creative concepts and contribute your understanding of digital channels, especially social media.
- Use AI responsibly as a support tool, checking and editing its results independently.
- Take responsibility, communicate independently with other departments and reliably see your projects through to completion.
Requirements
- You are enrolled in a degree focused on writing, communication, media, marketing, media or social media management, or a similar field, and have completed at least two semesters in your subject.
- You enjoy being creative, have a feel for language and can easily put your ideas into words.
- You work well in a team and communicate well.
- You are confident using Microsoft Word, PowerPoint and Copilot. Knowledge of Jira and Figma is an advantage.
- You have practical experience using generative AI as an additional tool for developing ideas and writing copy, and can judge the strengths and limits of its results.
- You are interested in communication across all channels and understand that copy needs to suit each channel, audience and format.
- You follow trends and have a feel for current content. Social media, including Meta, TikTok and YouTube, is part of your daily life.
- You are organised, work reliably and systematically, and meet deadlines.
- You learn quickly and are open to new things.
- Ideally, you can show some work samples or projects of your own.
What REWE Group offers
- A secure employer with career opportunities and flexible support for different stages of life, plus the chance to take responsibility quickly and help shape food retail.
- Structured training when you start and an established team that values personal effort and helping each other.
- Varied work with responsibility.
- A creative team covering concepts, copywriting, art direction, motion and social media.
- A 5% shopping discount at REWE and PENNY, plus further discounts at toom DIY stores and DERTOUR Group.
- A discounted Deutschlandticket that you can also use in your free time.
- Good pay and holiday entitlement.
- REWE Group networks, including the LGBTIQ network “DITO – different together” and the women's network “f.ernetzt”, for sharing ideas about careers and personal development.
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