Dual Study Programme Business Administration Fashion Management in Product Management Accessories & Licensed Products

Your bachelor's degree starts in the winter semester 2027/2028 at DHBW Heilbronn and combines exciting theory phases with varied practical assignments in product management of our licensed products and accessories in a three-month rotation. In the theory phases you acquire sound business administration know-how for the fashion industry and can apply this knowledge directly to our products and collections in practice. During your practical assignments you accompany the entire product creation process of our accessories and licensed products and gain exciting insights into the development of new collections, assortment planning and the implementation of successful product concepts. Through trend, competitor and market analyses you identify new developments and consumer needs and support the design of attractive and market-relevant assortments for different brands. In addition to product management, you will also get to know the areas of sourcing and internal sales, support cooperation with suppliers and customers and thus gain a holistic insight into the processes along the entire value chain. The preparation of evaluations, reports and analyses as well as participation in projects and milestones along the product creation process are also part of your varied area of responsibility.

• Your bachelor's degree starts in the winter semester 2027/2028 at DHBW Heilbronn and combines exciting theory phases with varied practical assignments in product management of our licensed products and accessories in a three-month rotation.
• In the theory phases you acquire sound business administration know-how for the fashion industry and can apply this knowledge directly to our products and collections in practice.
• During your practical assignments you accompany the entire product creation process of our accessories and licensed products and gain exciting insights into the development of new collections, assortment planning and the implementation of successful product concepts.
• Through trend, competitor and market analyses you identify new developments and consumer needs and support the design of attractive and market-relevant assortments for different brands.
• In addition to product management, you will also get to know the areas of sourcing and internal sales, support cooperation with suppliers and customers and thus gain a holistic insight into the processes along the entire value chain.
• The preparation of evaluations, reports and analyses as well as participation in projects and milestones along the product creation process are also part of your varied area of responsibility.

• A good to very good (technical) high school diploma (Abitur) as well as a strong interest in fashion, accessories and business contexts form the basis for your entry with us.
• You find the question of how products are created and what decisions must be made so that they are later successful on the market particularly exciting.
• Analytical thinking is fun for you and you enjoy observing trends, markets and competitors as well as drawing the right conclusions from figures and data.
• With your structured and careful way of working you keep an overview even with several projects and different contacts.
• Communication skills, initiative and team spirit characterise you and help you to develop successful solutions together with various interfaces.