Dual Study Program in Business Administration, Fashion Management, Product Management COMMA

Your bachelor's degree starts in the winter semester 2027/2028 and combines, in a three-month rotation, theory phases at DHBW Heilbronn with practical assignments in product management of our COMMA brand.

• In the theory phases you gain solid business knowledge for the fashion industry, which you can apply and deepen directly in practice
• During your practical phases you support our product management in developing and further developing collections and learn how successful fashion products emerge from trends, market requirements and business decisions
• From trend research and competitor analysis through collection planning to analysis of sales figures, you gain deep insights into the strategic and operational management of an international fashion company
• Together with the teams from design, purchasing, sales and other departments, you work on exciting projects and experience first-hand how collections are planned, managed and successfully positioned on the market

• A good to very good (technical) Abitur and great interest in fashion, trends and business relationships form the basis for your start with us
• You enjoy numbers, analysis and business questions and want to understand how successful collections are planned, managed and marketed
• With your structured way of working you keep an overview even when several topics are on your to-do list at once
• Communication skills, openness and team spirit help you network quickly and work successfully with different interfaces
• Good German and English skills as well as initiative and willingness to learn round off your profile and motivate you to take on responsibility