AI Art Director

We’re looking for an AI Art Director to pioneer the future of visual storytelling across fashion, beauty, and sport. You’ll merge high-level aesthetic taste with advanced Generative AI capabilities, taking bold ideas from initial prompt to final campaign delivery.

• Develop and direct AI-first and hybrid campaign concepts across stills and motion.
• Generate high-fidelity visual concepts, moodboards, and final assets hands-on using cutting-edge Gen AI tools.
• Direct external AI artists to achieve elevated fashion and lifestyle aesthetics.
• Act as the creative team’s AI expert, driving team enablement and upskilling, while actively shaping internal AI workflows and tooling.
• Lead ideation and steer the production of Gen AI campaigns, ensuring high taste levels and brand alignment throughout.
• Present creative concepts, AI workflows, and visual rationale confidently to clients and internal stakeholders.
• Collaborate closely with copywriters, strategists, producers, and creative directors from brief to final asset delivery.
• Stay ahead of the rapid evolution of Gen AI models, creative tools, and contemporary culture across fashion, beauty, and sport.

• You bring 4+ years of Art Direction or Styling experience, with proven experience applying Generative AI within fashion, beauty, or sport.
• You possess strong hands-on expertise in leading AI image and video tools, prompt engineering, and generative production workflows.
• You have experience directing AI artists or technical partners, understanding model limitations, upscaling, and post-production integration.
• You have a portfolio demonstrating elevated taste, strong conceptual thinking, and clear examples of professional or experimental Gen AI work.
• You have a solid foundation in traditional art direction principles, including composition, lighting, color theory, and visual storytelling.
• You are an enthusiastic mentor who can articulate AI processes simply and inspire colleagues to adopt new creative workflows.
• You are organized, adaptable in fast-evolving environments, and proactive in solving creative challenges.
• You are fluent in English.