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Automotive Sales Professional

Automobilkaufmann/frau

Program Code: AUT-KAUF-01

Become an Automotive Sales Professional (Automobilkaufmann/frau) through Germany's dual Ausbildung system. Over 3 years, you'll master customer advising, vehicle sales, parts management, and workshop coordination in real dealerships. Split between hands-on company training and vocational school, you'll learn to negotiate deals, handle repairs, manage inventory, and apply contract law. Gain practical skills like test-driving vehicles, processing orders, and marketing campaigns. Training develops skills for sales and service roles in the automotive sector. Ideal for internationals seeking paid training and work experience.

Automotive & Transportation Program
  • Duration

    3 years

  • Stipend

    €1,021-1,139

  • Theory

    30%

  • Practical

    70%

Program Description

The Automotive Sales Professional (Automobilkaufmann/frau) Ausbildung is a 3-year dual vocational training program in Germany's automotive sector, combining practical on-the-job experience with theoretical classroom learning. Trainees work in car dealerships, workshops or vehicle sales departments alongside vocational school. Typical daily activities include advising private and business customers on new/used vehicles, negotiating sales contracts, organizing test drives, and closing deals. You'll handle parts and accessories sales, inspect deliveries, manage inventory, and coordinate workshop repairs, from intake to billing. Administrative tasks cover invoicing, warranty claims, and basic accounting, while marketing involves promoting models via events or digital campaigns. Company rotations cover vehicle sales, parts, customer service, workshop coordination and administration. Vocational school covers economics, law, sales techniques and automotive technology. Key competencies developed: customer service excellence, sales negotiation, digital tools (CRM software), contract and consumer law, inventory logistics, and team coordination. Soft skills like communication and problem-solving are honed through real interactions. Career options after the final exam (IHK) include sales representative, service advisor and fleet management roles. Check providers for further automotive business qualifications and their entry requirements. International students can gain paid training and experience in vehicle sales and customer service. Tips for success: Improve German via Goethe-Institut, gain driving license (Class B), volunteer in sales, prepare resume highlighting customer service. Network on Azubiyo.de or company sites. This program combines commercial skills with practical experience in the automotive sector.

Skills You'll Gain

technical Skills

  • Vehicle Sales ConsultingAdvanced

    Advising on models, financing, features; conducting test drives and demos.

  • Parts and Inventory ManagementIntermediate

    Ordering, stocking, selling accessories; checking deliveries for quality.

  • Marketing and PromotionIntermediate

    Organizing events, digital ads, CRM data management.

  • Digital Sales ToolsIntermediate

    Using dealership software for quotes, inventories, customer databases.

administrative Skills

  • Workshop Order ProcessingAdvanced

    Intake repairs, scheduling, invoicing, warranty handling.

  • Contract and Legal KnowledgeIntermediate

    Drafting sales contracts, understanding consumer rights and financing.

  • Basic AccountingBasic

    Invoicing, payments, financial reporting in sales context.

soft Skills

  • Customer Service ExcellenceAdvanced

    Handling complaints, building relationships, upselling services.

  • Negotiation SkillsAdvanced

    Bargaining prices, closing deals with diverse clients.

Training Structure

Theoretical Training (30%)

The theoretical portion of your training takes place at vocational schools (Berufsschulen) where you'll learn the fundamental concepts, theories, and knowledge needed for your profession.

Practical Training (70%)

The practical component takes place at your training company, where you'll apply what you've learned in real work situations under the guidance of experienced professionals.

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