Event Manager

Program Description

The Veranstaltungskaufmann/frau Ausbildung is a 3-year vocational training program in Germany's dual education system, perfectly suited for international students eyeing a career in the vibrant event management sector. You'll alternate between vocational school (Berufsschule) for theoretical lessons and on-the-job training at companies like event agencies, convention centers, or media firms. Daily activities include scouting market trends in events and entertainment, brainstorming marketing concepts, negotiating with suppliers, coordinating logistics for venues and tech, managing budgets, and ensuring seamless event execution. From pre-event planning (e.g., client briefings, permits) to post-event analysis (feedback, ROI calculations), you'll handle it all in a team-oriented, project-based environment. Key competencies developed: event conception and project management, commercial skills like accounting and contract law, digital marketing (social media, SEO), customer relations, and crisis management during live events. The broad qualification profile allows training in diverse companies, from public services to private event firms. Career options include event coordination, project management and marketing, with further experience and training. Why internationals? The program combines a training allowance with practical event-planning experience. Check each event company's school-certificate and language requirements. Tips for success: Achieve B2 German via Goethe-Institut, highlight creativity and organization in applications, network on LinkedIn with German event pros, prepare for aptitude tests on logic/math.

Skills You'll Gain

Training Structure