Dual Study Program in Business Administration - Trade Fair, Congress and Event Management

Three-year dual study program with alternating theory and practical phases every three months. The program combines general business administration, service management and event management with practical assignments at Würth.

Study service management, service marketing, buyer behavior, and consumer and behavioral research; choose a possible specialization in Consulting & Sales or Human Resources; work in sales, service and project management, marketing, customer management and human resources; complete theory phases at DHBW Heilbronn and practical phases at Würth; potentially complete an international placement.

Very good advanced technical college entrance qualification and a passed aptitude test, or very good to good Abitur; excellent communication skills and enthusiasm; interest in business processes; flexibility and strong commitment; ability to work in a team and independently.

Structured introduction with seminars and contact with other apprentices; support from the training department and training coordinators; a culture based on trust, respect, fairness and personal responsibility; sports and relaxation courses plus EGYM Wellpass; company restaurant with a 50% employer subsidy for lunch and free hot drinks; social training projects; vacation and Christmas bonuses plus capital-forming benefits; more than 90% of apprentices remain with the company after training.