Dual Study Program (B.A.) Business Administration, Sales Focus, starting 2027-10-01

The dual study program combines Business Administration with a focus on sales and covers business fundamentals, marketing, sales, human resources management, finance, accounting and controlling.

• Learn the fundamentals of business administration, marketing and sales
• Study human resources management, finance, accounting and controlling
• Learn the basics of sales and product presentation
• Take responsibility for projects and processes
• Gain initial leadership experience and learn to motivate and lead teams

• Good advanced technical college entrance qualification or Abitur
• Good ability to grasp new concepts and an interest in business topics
• Good spoken and written communication skills
• Customer and service orientation
• Strong communication skills and openness to change
• Team spirit, motivation and reliability
• Good English skills are an advantage