Dual Study Programme, Bachelor of Arts in Business Administration, Retail Specialisation

The dual Bachelor of Arts programme in Business Administration with a retail specialisation combines theory and practice. It includes integrated training as a retail sales assistant and provides insights into business operations, market analysis, strategy and customer service.

• Analyse products and the market and develop marketing strategies to increase sales.
• Conduct financial analyses, review business figures and derive efficiency improvements.
• Take on sales and customer advisory tasks.
• Support the design of stores and take responsibility for your own areas at an early stage.

Enjoyment of logistics and business processes; reliability and a preference for teamwork; an open and friendly manner; entrance qualification for universities of applied sciences or university entrance qualification.

Above-tariff pay from the first year of training plus Christmas and holiday bonuses; 36 working days of annual leave; a future-oriented dual study programme in a successful family business; personal support, practice-oriented study content and varied training opportunities; company fitness through Hansefit; subsidy for the Germany Job Ticket; employee discounts at famila and Markant; numerous Corporate Benefits offers from leading partners.