Internship Marketing & Sales Global Training Projects & Digital Learning

Starting on either 1 or 16 February 2027, you have the opportunity to join our Management Consulting department in Ludwigshafen for a minimum of three and ideally up to six months. As part of our global Marketing & Sales Academy, you support the development and delivery of impactful learning solutions for Marketing and Sales employees worldwide. You contribute to global training projects, digital learning formats and internal communication while gaining valuable insights into the work of BASF’s inhouse consulting organization.

• You support the planning, coordination and implementation of global Marketing and Sales training projects.
• As part of the Academy’s internal communication and community management activities, you actively contribute to engaging our internal audiences.
• By analyzing training data, you identify relevant insights and help translate them into recommendations for improving our learning offers.
• AI and GenAI tools support you in developing and enhancing learning concepts, content and feedback processes.
• You create professional management presentations as well as communication and marketing materials for different internal target groups.
• Your role also includes developing and revising digital media and learning formats, such as e-learnings, microlearnings and other interactive content.
• In addition, you support the creation and maintenance of SharePoint pages, intranet portals and other digital communication channels.
• You research current Marketing and Sales topics and help transform complex content into practical and engaging learning solutions.

• enrollment in a Bachelor’s or Master’s degree program in Business Administration, Marketing and Sales, International Business or a comparable field of study
• ideally a mandatory internship as an integral part of your study program, availability for at least three to six months
• fluent written and spoken English skills; German language skills are a plus
• data analytic skills and an ability to structure complex information and translate it into clear, professional presentations and communication materials
• confidence in using common Microsoft 365 applications, especially PowerPoint and Excel plus experience with AI and GenAI tools
• practical skills or experience in digital media, digital learning, content creation and learning technologies
• a proactive, reliable and independent working style, particularly in a virtual working environment
• creativity, curiosity and motivation to contribute your own ideas