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BMW AG

Intern Employer Branding, Artwork & Social Media

Original title: Praktikant Employer Branding, Artwork & Social Media (w/m/x)

BMW AG
Munich, BY500+ employeesSide job
Internship
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This job is at BMW AG. You apply to them, not to GoAusbildung.

  • Start Date

    January 18, 2027

  • Sector

    Marketing and Communication

  • Salary

    Competitive salary

Listing data as of November 13, 2026

About this Apprenticeship

Internship in a team that strengthens the company's appeal as an employer and supports recruiting through targeted communication. You experience the interface between HR and marketing and help shape the strategic development of the social media channels.

What You'll Learn

  • You help organize, carry out and follow up employer branding shoots
  • You help create and strategically develop communication materials online and in print
  • You contribute your ideas to reach relevant target groups with innovative communication measures
  • You help create and publish posts for the BMW Group Careers channels Facebook, Instagram, LinkedIn, YouTube and TikTok
  • You help produce and edit video and image material
  • You contribute in a coordinated way to working with internal and external partners as well as creative and film agencies to market content to target groups
  • You help monitor and analyze the personnel marketing measures

Requirements

  • Studies in economics, communication studies, humanities or a comparable degree program
  • Ideally first practical experience in HR, marketing, social media, PR, communication or event management
  • Advanced knowledge of photography and videography is desirable (preferably experience with professional camera equipment)
  • Experience with video and image editing programs (such as Adobe Premiere Pro, Adobe Photoshop, Adobe InDesign or similar)
  • Teamwork and communication skills as well as a structured approach
  • Class B driving licence
  • Fluent German and good English skills

What BMW AG offers

  • Comprehensive mentoring & onboarding
  • Personal & professional development
  • Flexible working hours
  • Mobile working
  • Attractive & fair pay
  • Apartments for students (subject to availability & only at the Munich site)

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