Dual Bachelor's Degree Program (B.A.), Business Administration - Retail Management, Greater Chemnitz Area

Combine theory and practice in a 3.5-year dual degree program at Deichmann. At IU, you will learn the core areas of business administration and specialize in sales management. During the practical phases, you will work in different stores and learn how retail operations work.

• You alternate between two days of theory per week at IU and three days of practical training per week in different Deichmann stores.
• At the university, you specialize in sales and coordinating activities across different sales channels.
• You learn how different stores operate, actively support day-to-day business and gradually take on more responsibility.
• The program is rounded off by a practical phase at a Deichmann store abroad.

• You have a general university entrance qualification with good grades.
• You are interested in retail and ideally have some initial practical experience in the retail sector.
• You enjoy being physically active and are responsible and reliable.
• You show commitment and have a strong willingness to learn and perform.
• Good communication and teamwork skills complete your profile.