Dual Study Program: Business Administration Retail Management - 2027

Get to know everyday market life: You will learn about the various areas of retail – from product presentation and customer advice to market organization and employee management. Understand business administration: You will deal with business processes, analyze key figures and learn the connections between market, logistics and administration. Help shape the product range: You will gain insights into our diverse product range, participate in product range design and learn how sales-promoting measures are planned and implemented. Take responsibility: You will contribute your own ideas, support organizational tasks and gain initial leadership experience, for example during holiday replacements. Connect theory and practice: In a regular three-month alternation between DHBW Heilbronn and your Marktkauf store, you will connect your theoretical knowledge with practical experience on site. School leaving certificate: Abitur or Fachhochschulreife with good grades Interest: Enthusiasm for food retail and business contexts Appearance: Confident demeanor, sociability and enjoyment in dealing with people Commitment: Initiative, willingness to perform and a reliable way of working Team spirit: Enjoy working in a team and willingness to take responsibility Your dual study program in Business Administration Retail Management at DHBW Heilbronn lasts six semesters and concludes with a Bachelor of Arts degree. In addition to fundamentals such as business administration, economics and mathematics, you will deal with retail marketing, digitalization in retail, human resources management and leadership. You can also deepen your knowledge through exciting elective subjects such as "Trends in Consumer Goods Retail" or "Opportunity and Risk Management in Consumer Goods Retail". During the practical phases at Marktkauf, you will get to know the various areas of a store and can apply your theoretical knowledge directly in everyday work. This way you gain valuable experience, take on responsibility step by step and lay the foundation for your professional future in retail. For more info, click the link: www.heilbronn.dhbw.de/ For reasons of readability, the simultaneous use of male, female and diverse language forms (m/f/d) is omitted. All personal designations and personal nouns apply equally to all genders. This is for editorial reasons only and does not imply any evaluation. We welcome all people – regardless of gender, nationality, ethnic and social origin, disability, religion, age and sexual orientation.

• Get to know everyday market life: You will learn about the various areas of retail – from product presentation and customer advice to market organization and employee management.
• Understand business administration: You will deal with business processes, analyze key figures and learn the connections between market, logistics and administration.
• Help shape the product range: You will gain insights into our diverse product range, participate in product range design and learn how sales-promoting measures are planned and implemented.
• Take responsibility: You will contribute your own ideas, support organizational tasks and gain initial leadership experience, for example during holiday replacements.
• Connect theory and practice: In a regular three-month alternation between DHBW Heilbronn and your Marktkauf store, you will connect your theoretical knowledge with practical experience on site.

• School leaving certificate: Abitur or Fachhochschulreife with good grades
• Interest: Enthusiasm for food retail and business contexts
• Appearance: Confident demeanor, sociability and enjoyment in dealing with people
• Commitment: Initiative, willingness to perform and a reliable way of working
• Team spirit: Enjoy working in a team and willingness to take responsibility