Working Student TikTok

We in the "Mission Performance Marketing" team of EnBW Sales are a dynamic team of digital marketing experts helping shape the future of EnBW's digital touchpoints. As energetic support, we are looking for a working student as soon as possible. We work very flexibly across different locations, based on an agile framework (including boards and sprints).

• TikTok in focus: you help us further build our TikTok channel and actively contribute to planning, creating and delivering creative, platform-suited content in 9:16 format
• Content creation: you develop creative, TikTok-native video ideas, watch current trends and produce content together with us, from the idea and the hook to the finished video using tools like CapCut or Canva
• Analysis & optimisation: you evaluate the performance of our TikTok content using key figures such as views, engagement and watch time, and help us draw lessons and develop successful content further
• More reach for strong content: you help us spot well-performing organic content and make selected videos even more visible with paid media
• Working with external agencies: you support coordination and alignment with our agency partners and accompany the joint delivery of creative TikTok ideas
• Community & trends: you keep an eye on what moves the TikTok community, watch comments and trends and bring new impulses and ideas for our content

• You are an enrolled student in marketing, media, communication, economics or a comparable degree programme
• TikTok is more than entertainment for you: you know the platform, its formats, trends and dynamics, and have a good feel for what content works on TikTok
• You are creative, curious and like to try new ideas. At the same time you communicate clearly and confidently, both orally and in writing
• You have a good understanding of social media and digital metrics and want to find out why some content works and other content does not
• You have already worked with tools such as CapCut, Canva or similar video editing programs
• You are happy to stand in front of the camera yourself