Trainee – Sales & Commercial
This job is at FRoSTA. You apply to them, not to GoAusbildung.
Start Date
On request
Sector
Food industry / FMCG
Salary
Competitive salary
Listing data as of October 16, 2026
About this Apprenticeship
Are you interested in sales and want to shape your future close to the customer and market? In our two-year Next Generation Trainee Program, you will learn how we translate customer needs into growth, build strong partnerships, and successfully position our brand on the market. At our locations in Bremerhaven or Hamburg, you will gradually take on responsibility, work on real business challenges, and prepare for a long-term career in sales at FRoSTA. The program starts in early 2027. Your tasks: Together we make the difference This program is aimed at university graduates who have consciously decided on a career in sales and want to further develop their commercial skills. You will gain a comprehensive insight into our business, work closely with customers, and help identify and successfully exploit growth potentials.
What You'll Learn
You start in key account management and go through sales-related areas such as category management, marketing, and sales controlling to find out where you can make the greatest contribution. You work closely with our customers, prepare customer meetings and negotiations, and gradually take on responsibility for your own customers and topics. You identify growth opportunities by analyzing customers, categories, competitors, and market trends and develop convincing sales approaches from them. You support the preparation of annual reviews and customer plans as well as decisions on prices, promotions, assortments, and market cultivation strategies. You work across departments with marketing, supply chain, finance, and product development to translate customer requirements into successful solutions. You build a strong internal and external network and develop a deep understanding of the FMCG market, our brand, and the entire FRoSTA value chain. You contribute your own ideas, take responsibility, and tackle new challenges with curiosity and a clear focus on results.
Requirements
You have successfully completed a master's degree in business administration, management, sales, economics, international business, or a comparable course of study. You have already gained initial practical experience in sales, key account management, category management, business development, or in the FMCG industry and know that you see your future in sales. You enjoy dealing with customers, understand commercial contexts, and like working on practical solutions. You are a good listener, recognize customer needs, and build trusting relationships without losing sight of business goals. You bring motivation, resilience, and initiative and remain solution-oriented even in demanding situations. You combine analytical thinking with a good commercial understanding and use data to support decisions and arguments. You communicate confidently in German and English, both verbally and in writing. You are willing to travel and want to develop into a sales role with real customer responsibility.
What FRoSTA offers
An individually designed two-year development program with exciting stations, practical training, personal mentoring, and continuous feedback. Direct customer contact and the opportunity to learn from experienced sales professionals and managers. Real responsibility from the start, the freedom to contribute your own ideas, and to experience the business success of your work immediately. A strong trainee community, an international network, and close collaboration across various functions and markets. A meaningful work environment with strong brands, high-quality products, and a clear commitment to responsible food production. Modern digital tools, flexible working options, and a corporate culture that values initiative, authenticity, and teamwork. A long-term perspective in sales with the goal of taking on a responsible role in the commercial area after the program.
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