Dual Study Programme Retail (Bachelor of Arts) 2027

The 3-year dual study programme combines theory at a dual university/academy (locations: Berlin, Gera, Heidenheim, Heilbronn, Lörrach, Mannheim, Ravensburg) with practical phases in Lidl stores. Focus areas: retail marketing, finance, human resources, merchandise shelving, disposition, quality assurance, staff leadership, KPI analysis, store concepts.

Alternating theory and practical phases, study retail focus topics (marketing, finance, HR), practical work in stores: merchandise shelving, presentation, disposition, ensuring quality, freshness, cleanliness, staff leadership, KPI analysis, implementation of store concepts.

Abitur or Fachhochschulreife (completed) with good grades in maths, German and optionally economics, committed work style, enthusiasm for the dynamic world of retail, determination, high willingness to take responsibility, strong communication skills, entrepreneurial thinking, independence and teamwork, reliability and flexibility for mobile deployment within the region.

Attractive salary plus holiday and Christmas bonus, exclusive 5% staff discount in stores, professional and personal development through increasing responsibility, individual support and mentoring by experienced trainers and a personal mentor, varied tasks and projects, intensive career guidance towards management with prospects to become store manager, optional semester abroad, discounted Deutschlandticket.