Dual Study Program - Retail Management (Bachelor of Arts)

The dual study program combines theoretical knowledge with practical work in the store. You will learn about sales, product-range, and business processes, attend a partner university in blocks, and actively help shape daily operations.

Build knowledge of sales, products, and processes; advise customers in the store and handle digital inquiries; support department managers with daily tasks; contribute your own ideas; work independently on assigned tasks; complete practical projects; gradually take on projects and leadership responsibilities.

University entrance qualification completed by the start of the program; openness, commitment, and strong communication skills; sense of responsibility, assertiveness, and ambition; mobility and flexibility for assignments in different stores; enthusiasm for retail; initial experience through a part-time job or internship is an advantage.

Graduated salary of €1,400 in the first year, €1,800 in the second year, and €1,950 in the third year; pro-rated holiday and Christmas bonuses; full coverage of tuition fees; mobility bonus of up to €30 net per month; six weeks of annual leave; personal buddy; product-range, system, sales, and soft-skills training; increasing responsibility for projects and leadership tasks; 15% discount at OBI; discounted company bike.