Dual Study Program - Retail Management (Bachelor of Arts)

Dual study program in retail management combining practical phases in a store with block-based study at one of six partner universities. The focus is on retail processes, customer service, store organization, and taking on responsibility.

Building retail knowledge in sales, product ranges, and processes; advising customers in-store and handling digital customer inquiries; actively supporting department managers with daily tasks; contributing personal ideas; working independently while staying in close contact with store management; gaining practical experience during the trainee project week and trainee store.

Upper secondary qualification or university of applied sciences entrance qualification completed by the start of the program; openness, commitment, and strong communication skills; sense of responsibility, assertiveness, and ambition; mobility and flexibility for assignments at different stores in the region; enthusiasm for retail, ideally with initial experience through a part-time job or internship.

Graduated salary of €1,400 in the first year, €1,800 in the second year, and €1,950 in the third year, plus prorated vacation and Christmas bonuses; full coverage of tuition fees; mobility allowance of up to €30 net per month; six weeks of annual leave; personal buddy; product range, system, sales, and soft-skills training; opportunities to take on projects and management responsibilities; 15% discount at OBI and obi.de; discounted company bike.