Sales Trainer Southern Region (Bavaria and Baden-Württemberg)

In the dynamic OBI PRO team at the Store Support Center, we support professional customers with their construction projects. For this growth area we are looking for you as an inspiring driver at the interface between strategy and practice.

• Performance coaching: Carrying out individual "training on the job" measures for PRO advisors in cold calling and existing-customer phone sales
• Practical support: Active coaching on customer approach in the store, help with objection handling in live dialogue, and accompanying field sales
• Feedback: Analysis of sales conversations to sustainably improve our employees' skills
• Market understanding: Recognizing customer needs on construction sites to identify cross-selling potential and increase share of wallet
• Process assurance: Teaching OBI-specific processes and supporting the implementation of sales guides
• Event support: Sales support and on-site coaching at events such as the craftsmen's breakfast or Product Days
• Information transfer: Acting as a multiplier for current sales content at operational store level
• Strategy translation: Anchoring the OBI 2030 strategy in the PRO advisors' daily workflow
• Training: Linking theoretical sales training with real practical examples from construction

• Communication skills: Excellent verbal and written expression to convey guidelines confidently
• Willingness to travel: High flexibility for national assignments directly in the stores
• Sales experience: Ideally a successful track record as a PRO advisor with proven coaching skills
• Industry knowledge: In-depth B2B and DIY store expertise and understanding of the target group
• Methodology: Solid skills in using modern coaching tools
• Organization: Systematic and reliable creation of action plans
• Social skills: Strong empathy and the ability to quickly build trust with colleagues