Apprenticeship as a Retail Salesperson

During the apprenticeship, you learn how successful retail works, from personal advice and product presentation to checkout and merchandise management. You gain insights into the product range, business relationships and the processes of the book trade.

• You advise customers on books, games, gift ideas and other products
• You discover new titles, write recommendations and share your personal book tips
• You present products creatively and create an inviting atmosphere for browsing and discovering
• You support events such as readings
• You gain insights into sales, checkout, goods receiving and internal processes

• You have at least a lower secondary school certificate or are about to graduate
• You have good to very good German skills and communicate confidently in spoken and written German
• You enjoy approaching people and providing personal advice
• You are interested in retail, books, digital offerings and diverse subject areas