Personnel Marketing Specialist
Original title: Mitarbeiter Personalmarketing
This job is at binderholz. You apply to them, not to GoAusbildung.
Start Date
On request
Sector
Marketing
Salary
Competitive salary
Listing data as of November 1, 2026
About this Apprenticeship
Further development of personnel marketing at our German locations
What You'll Learn
- Further development of personnel marketing at our German locations
- Selection of suitable recruiting channels to reach potential applicants in a targeted way
- Creation, preparation and publication of job advertisements on job boards, social media platforms and our website
- Planning, implementation and management of recruiting campaigns, especially on Meta platforms
- Creation of target-group-oriented content for social media
- Conceptualization, recording and editing of photo and video material for recruiting and employer branding activities
- Revision and design of flyers, brochures, presentations and other personnel marketing materials
- Organization and support of career and training fairs, school and university partnerships
- Ensuring a consistent employer presence across all communication channels
Requirements
- Completed vocational training or degree in marketing, communications, media or a comparable field
- Initial professional experience in social media, online marketing, personnel marketing or employer branding is an advantage
- Experience managing social media campaigns, ideally in the Meta environment
- Experience creating photo, video and social media content
- Confident use of Adobe InDesign and common image and video editing programs
- Knowledge of content management systems, ideally TYPO3, is an advantage
- Creativity and a feel for communication tailored to target groups
- Strong organizational skills and a structured way of working
- Strong communication skills and enjoyment of working with different stakeholders inside and outside the company
- Hands-on mentality and willingness to contribute and implement your own ideas
What binderholz offers
Market-based compensation, individual and structured onboarding, independent work with plenty of room to shape your role, team-oriented environment with short decision-making paths, flexible working hours, internal training and personal development opportunities, bonus schemes, company pension plan and capital-forming benefits, employee discounts, long-term prospects in an internationally successful family-owned corporate group
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