Development of Employer Marketing at Our German Locations
Original title: Weiterentwicklung des Personalmarketings an unseren deutschen Standorten
This job is at binderholz. You apply to them, not to GoAusbildung.
Start Date
On request
Sector
Personal marketing
Salary
Competitive salary
Listing data as of November 1, 2026
About this Apprenticeship
The position focuses on developing employer marketing at our German locations.
What You'll Learn
- Developing employer marketing at our German locations
- Selecting suitable recruiting channels to target potential applicants effectively
- Creating, preparing and publishing job advertisements on job boards, social media platforms and our website
- Planning, implementing and managing recruiting campaigns, especially on Meta platforms
- Creating target-group-specific content for social media
- Conceptualizing, recording and editing photo and video material for recruiting and employer-branding activities
- Revising and designing flyers, brochures, presentations and other employer-marketing materials
- Organizing and supporting career and training fairs, school partnerships and university partnerships
- Ensuring a consistent employer presence across all communication channels
Requirements
- Completed vocational training or degree in marketing, communications, media or a comparable field
- Initial professional experience in social media, online marketing, employer marketing or employer branding is an advantage
- Experience running and managing social media campaigns, ideally in the Meta environment
- Experience creating photo, video and social media content
- Confident use of Adobe InDesign and common image and video editing programs
- Knowledge of content management systems, ideally TYPO3, is an advantage
- Creativity and a good sense for audience-appropriate communication
- Organizational skills and a structured way of working
- Strong communication skills and enjoyment of working with different stakeholders inside and outside the company
- A hands-on mentality and willingness to contribute and implement your own ideas
What binderholz offers
Market-based compensation, individual and structured onboarding, independent work with plenty of room to shape things, a team-oriented environment with short decision-making paths, flexible working hours, internal training and personal development opportunities, bonus schemes, company pension and capital-forming benefits, employee discounts, and long-term prospects in an internationally successful family-owned group
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