Intern Customer Journey Management, Brand Communication Market Germany

Our team for Brand Communication and Customer Journey Management at the BMW Group shapes the future of mobility in the German market. During your internship, you will immerse yourself in the dynamic world of the automotive industry and contribute to exciting projects. What awaits you? - You contribute to the development and implementation of cross-media marketing concepts for BMW automobiles as well as BMW luxury class, BMW M and BMW i. - In addition, you support the planning of campaigns and the development of customer journey strategies. - Furthermore, you accompany the realization of campaigns and communication measures, from briefings to the placement of commercials in various media. - Moreover, you support the creation of presentations and communication documents for committees and management circles. - Additionally, you support the analysis of product and campaign performance based on defined KPIs and derive recommendations for action. - Furthermore, you establish contacts with internal teams and external agencies and actively support exciting projects.

• You help develop and implement cross-media marketing concepts for BMW automobiles as well as BMW luxury class, BMW M and BMW i.
• You also support campaign planning and the development of customer journey strategies.
• You also accompany the realization of campaigns and communication measures, from briefings to placing ad spots in various media.
• You also support creating presentations and communication materials for committees and management circles.
• You also support the analysis of product and campaign performance using defined KPIs and derive recommendations for action.
• You also build contacts with internal teams and external agencies and actively support exciting projects.

• Studies in business administration, economics or comparable with a focus on marketing or marketing communication.
• Advanced bachelor's or master's studies.
• First practical experience in marketing or funnel management.
• Proficient use of MS Office.
• Organizational talent, team spirit and high initiative as well as enjoyment of taking responsible part.
• Driving licence class B.
• Strong communication in German and English.