Intern Customer Journey Management, Brand Communication Market Germany

A GOOD INTERNSHIP IS PRACTICALLY NEVER THEORETICAL. SHARE YOUR PASSION. Success is teamwork. Only when experts share their expertise and enthusiasm does a workflow emerge where ideas flow. That's what we call innovation culture. That's why we give students not only the opportunity to listen, but above all to contribute and think ahead. Our team for Brand Communication and Customer Journey Management shapes the future of mobility in the German market at the BMW Group. During your internship, you will contribute and experience the dynamic world of the automotive industry up close.

• You support the development and implementation of cross-media marketing concepts for BMW automobiles as well as BMW luxury class and BMW M.
• You also help plan campaigns and develop customer journey strategies.
• You also accompany the realisation of campaigns and communication measures, from creating briefings to placing advertising spots in various media and advertising materials.
• You also create presentations and communication materials for committees and management circles.
• You also analyse product and campaign performance using defined KPIs and derive recommendations for action.
• You also build contacts with internal teams and external agencies and support exciting projects.

• Studies in business administration, economics or comparable degree programmes with a focus on marketing or marketing communications.
• Advanced Bachelor's or Master's studies.
• First practical experience in marketing or funnel management.
• Confident use of MS Office required.
• Team player with organisational talent, strong initiative and enjoyment of responsible tasks.
• Class B driving licence.
• Very good German and English skills, spoken and written.